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Simple∙ology

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Mark Joyner, Simple∙ology: The Simple Science of Getting What You Want


( John Wiley & Sons, Inc., 2007 )

Feeling stuck and unable to move your dreams forward? Seeking a simpler way to gain momentum? Mark Joyner, an Internet marketing authority and author, provides it in Simple∙ology: The Simple Science of Getting What You Want. Simple∙ology is not just a book; it’s a model for living based on five simple laws, which when practiced provide the power to transform your life.

Although written using a theme of computer language and terminology (think: operating systems and programming languages), the book is light, laced with humor, and thought-provoking cartoons help reinforce the content. Joyner helps you get to the root of why you’re stuck, sheds light on what’s keeping you there, challenges you to adopt a new mode of operating, and shares simple laws to get you moving again. You’ll also gain access to an online supplemental “companion course.” Through Simple∙ology: The Simple Science of Getting What You Want, you’ll learn:
  • About beliefs, how they are formed, and why they may be inhibiting you
  • About influence, way in which others can wield influence against you, and steps you can take to persuade anyone
  • What frames are and why the author believes they are the most powerful persuasion concept
  • The power of language can have, even on your body
  • The power of repetition in belief development
  • How to recognize linguistic traps
  • The impact of emotional-laden language
  • Linguistic tools
  • About labeling and its power, faulty-thinking and fallacies, pseudoscience, and disinformation