Although written using a theme of computer language and terminology (think: operating systems and programming languages), the book is light, laced with humor, and thought-provoking cartoons help reinforce the content. Joyner helps you get to the root of why you’re stuck, sheds light on what’s keeping you there, challenges you to adopt a new mode of operating, and shares simple laws to get you moving again. You’ll also gain access to an online supplemental “companion course.” Through Simple∙ology: The Simple Science of Getting What You Want, you’ll learn:
- About beliefs, how they are formed, and why they may be inhibiting you
- About influence, way in which others can wield influence against you, and steps you can take to persuade anyone
- What frames are and why the author believes they are the most powerful persuasion concept
- The power of language can have, even on your body
- The power of repetition in belief development
- How to recognize linguistic traps
- The impact of emotional-laden language
- Linguistic tools
- About labeling and its power, faulty-thinking and fallacies, pseudoscience, and disinformation


